November 19, 2004
Digital Bridges to Launch Sports Illustrated Mobile Games in North America
Digital Bridges and SI Wireless announced an agreement to bring Sports Illustrated(TM), one of the world's most recognized media and sports entertainment brands, to mobile phone gaming in North America.
Digital Bridges is working with SI Wireless via Time Inc. Brand Licensing to now bring this hugely successful brand to cell phone gaming via the development and publishing of a range of Sports Illustrated(TM) mobile titles. The first title will launch in December and will be the first ever network-connected U.S. football trivia quiz game.
Players will be able to buy or sign up to the game on a subscription basis, where the game will be updated with new question packs monthly. The connected features of the game will enable players to post and view high scores on WAP and web-based leader boards via dedicated Sports Illustrated(TM)-branded microsites, and challenge friends to see who gets the highest score. Digital Bridges will also assist wireless network carriers in organizing tournaments around the game, offering a variety of prizes to football trivia champs across the nation.
The Sports Illustrated(TM) mobile titles, which will extend to other sports and gameplay genres, will be available across a wide range of Java- and BREW-enabled cell phones, and distributed by all major wireless network carriers in North America.
Source: Digital Bridges
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