November 2, 2004
"Who Wants To Be A Millionaire" coming to mobile phones
Celador International and Macrospace announce their partnership to develop and publish the Java version of ‘Who Wants To Be A Millionaire?’ worldwide.
The deal brings together Celador International, one of the world’s most successful entertainment brand licensing companies and Macrospace, a leading mobile games developer and publisher to create a truly global launch of the ‘Who Wants To Be A Millionaire?’ brand on mobile phones. The first Java game is due for release in the UK and other key European territories in time for Christmas, growing to 40 countries in 15 languages by the end of Q1 2005.
Selma Turajlic, Head of Commercial Affairs, Celador Interactive Licensing said,
Macrospace is one of the pioneers of the growing market for mobile games, making it the perfect choice of partner for us to take ‘Millionaire’ to the next level. Mobile technology opens a whole new realm of enriched gaming possibilities for ‘Millionaire’, as well as opportunities to develop cross-platform content. We look forward to a long working relationship with Macrospace.
Following the success of the existing SMS ‘Millionaire’ game, the development of a Java version is a logical step for Celador International, and we are delighted that they see Macrospace as the best company to help them achieve this”, said Kristian Segerstråle, Head of Products and Services at Macrospace. “The familiar game-play and broad appeal of the title will provide a great opportunity to reach the mass market, and we look forward to working closely with Celador International and our operator partners on such an exciting project.
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