October 30, 2004
Gizmondo ships to retail in UK
Gizmondo Europe, a subsidiary of Tiger Telematics, announced today that it has begun shipping the Gizmondo handheld console to retail stores in the United Kingdom. A lineup of 12 games, from puzzle titles like Super Drop Mania to racers like Richard Burns Rally, will be available over the coming weeks.
Featuring an Nvidia GoForce 3D 4500 graphics accelerator chipset, along with a 400MHz ARM9 CPU, the Gizmondo offers gaming combined with digital photography capabilities, GPS functionality, and movie/MP3 playback capabilities. Included in the box will be a SIM card, a power adapter, headphones, a battery, and a USB cable.
To promote the new device, Gizmondo has signed top UK-based advertising agency Mother to develop and produce the Gizmondo worldwide ad campaigns. The agency has managed such high-profile clients as Coca-Cola, the NBA, and People magazine through its offices in London and New York City.
Gizmondo promises more announcements now that the hardware has launched. "As the newcomers, we've had to play many cards close to our chest. But this is about to change," said Gizmondo Europe managing director Carl Freer. "Over the coming weeks, there will be a series of Gizmondo announcements as we go to market."
The company plans to launch Gizmondo across the European continent and in other worldwide markets, including North America, Australia, and New Zealand, in 2005.
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